First of all, not all ambassadorships are are the same. Some are better than others. (once again my opinion). Some require more than others. Some have better incentives, and the list goes on and on.
A brand ambassador is someone who helps represent a company, their products, and their beliefs. In most cases, you have to apply to be an ambassador. Although there have been times that I have been approached by companies to be an ambassador for them. The waiting game to find out if you got in can be quite stressful. For me it's an honor to be selected as an ambassador, and I take it very serious.
Obviously people become ambassadors for different reasons. Some people are only it it for the discount. I choose to be an ambassador because I am passionate about the products that I represent. I enjoy sharing that passion with others!
Do I enjoy the discount and incentives? Why sure! I put in a lot of work for these companies. But it's totally worth it. I'm a firm believer in the products that I represent.
I've also had a few people ask me about how to become an ambassador. I would start by researching companies that you would like to represent. Check to see if they have an ambassador program. Make a note of the application dates. I usually write the dates on my calendar with a reminder so that I won't miss the application deadline.
Do you have to have a blog to be an ambassador? No, you don't. Most companies want you to have a social media presence, which doesn't always mean a blog, but each ambassador program is different.
But don't deviate from who you are. Don't try to be what you think the brand wants. Instead, you should always be authentic. If you and the brand are a good fit, you don't need to try to fit a certain mold.
I've said it before, and I will say it again.. BE YOU. Be who you are!
I love being an ambassador, and honestly in many ways it's changed my life. I know. It sounds cheesy, but it's true. I love the sense of community. And I'm honored to represent these companies.
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I just wrote a post on this subject as well--we share a lot of the same ideas, such as only representing products/companies that you really love and support. (Yeah, there are people just in it for the discount, which is a drag.) I'd love to hear your thoughts if you have some time to read it.
ReplyDeletehttp://www.trainwithbain.com/ambassadors/
Really interesting!
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